From our humble beginnings to where we stand today, every step of our journey has been dedicated to earning your confidence through quality, passion, and commitment
BEST IN SHOW Indonesia has six core values that guide every step we take. These values form the foundation of our culture, work ethics, and service excellence.
We take full responsibility for every task entrusted to us and always give our best for the company.
We uphold honesty, trustworthiness, and impartiality in all our actions.
We develop and seek innovative ideas to create new opportunities for business growth.
Our success is the result of teamwork and strong coordination across all parts of our company.
We continuously improve product quality and prioritize customer satisfaction by delivering the best after-sales service.
We value the interests of the group above personal gain and always show care for others and the environment.
Our vision is to become the leading provider of pet food, accessories, and health supplements in Indonesia. We strive to set the standard in quality, innovation, and customer trust. Through dedication and passion, we aim to improve the lives of pets across the nation
We are dedicated to delivering high quality pet food packed with the nutrition your pets deserve, along with accessories that are both practical and stylish. We believe that quality should be accessible to everyone, which is why we offer our products at friendly prices.
Beyond food and accessories, we provide trusted medicines and specially formulated health supplements to support pets’ energy, immunity, and overall well being. We grow through strong, win–win partnerships with our valued business partners, working together to create better solutions and wider choices for pet owners everywhere. Our team is committed to continuously improving skills, creativity, and innovation to enhance the products and services we provide. Most importantly, we strive to create a shopping experience that leaves every customer satisfied, knowing their beloved pets are cared for with the best we can offer.
At Best In Show, our strength lies in our people. Our team includes leaders in pet nutrition with diverse educational backgrounds and extensive hands on experience. These accomplished professionals spanning pet nutrition, animal science, veterinary medicine, food science, packaging technology, and related disciplines bring over 20 years of combined expertise to the research and development of our products. This depth of knowledge is the foundation for creating high quality, safe, and fresher pet foods. Our experts carefully design every recipe and select only the freshest ingredients from trusted meat processors, farms, and suppliers. From there, we apply a world class quality control process, including:
At Best In Show, every step is designed to ensure your pet’s food is safe, nutritious, and fresh every time.
Best In Show was established in 2001 and operates in the pet food industry. The
company's
journey began with the importation of dry food, one of which was the Country brand. Its
foundation is
closely tied to the passion of its founder, Mr. Judha Djohari, who has loved dogs since his
junior high school
years. His first dog, a Helder given by his mother, was even brought to a dog show when he was
still a
student.
His passion for dogs continued throughout his college years in Australia, where he not only kept
dogs but
also deepened his knowledge of the canine world. From caring for them, reading literature, to
participating
in dog shows, these experiences gave him a thorough understanding of a dog's real needs. This
also led him
to realize that other dog lovers would naturally share the same needs for their beloved
pets.
Beyond his personal passion, Mr. Judha also has a professional background in marketing and has
completed
various professional trainings in the field. This expertise equipped him with the ability to
promote pet food
products and compete with major players, including multinational companies. Remarkably, he
became the
only Indonesian trusted by the Australian Embassy to travel across major cities in Australia,
conducting
evaluations and seeking products with potential to be introduced and marketed in Indonesia
Indonesian national certification for hygiene and sanitation for pet products.
Global standard for food safety management throughout the supply chain.
Products nationally registered for distribution across Indonesia.
National standard for quality management systems.
Global standard for quality and safety of pet products.
Globally recognised standard for food safety and risk control.
International accreditation for product quality and safety.
